BCCI does not intend to terminate the contract with the current title sponsor of IPL
The Cricket Board of India (BCCI) is ready to review its sponsorship policy for the next round, but has no intention of ending the contract with the current title sponsor of the IPL ‘Vivo’. Board treasurer Arun Dhumal says that India is benefiting from the money coming from the Chinese company in the IPL, not China. The anti-China atmosphere is heated after military tensions between the two countries in Galvan on the border. For the first time in more than four decades, at least 20 Indian soldiers were killed in the violence on the Indo-China border.
Since then, there has been a demand for a boycott of Chinese products. Dhumal however said that the country is benefiting from the sponsorship by Chinese companies of Indian tournaments like IPL. The BCCI receives Rs 440 crore annually from Vivo, with which the five-year agreement will end in 2022. Dhumal said, “Talking emotionally leaves the logic behind. We have to understand whether we are talking about the cooperation of Chinese companies for the interest of China or seeking help from the Chinese company for the interest of India.
He said, ‘When we allow Chinese companies in India to sell their products, whatever money they are taking from the Indian consumer, some of it is giving brand promotion to BCCI and the board is giving 42% to the Government of India. Is paying tax India is benefiting from this, not China. Until September last year, the mobile company Oppo was the sponsor of the Indian team, but after that the Bangalore-based start-up Biju replaced the Chinese company. Dhumal said that he is in favour of reducing dependence on Chinese products, but as long as he is allowed to do business in India, there is no harm in sponsoring Indian brands like IPL.
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